How to Use Google Keyword Planner for Free Keyword Research


 Google Keyword Planner is a great option that you can use without any cost. This powerful tool can help you identify the best keywords to target for your website, blog, or YouTube channel. With just a few clicks and a Google Keyword Planner login, you can easily access this helpful resource and start discovering relevant, high-traffic keywords for your content. 

In this blog post, we'll show you how to use Google Keyword Planner for free keyword research.

How to Use Google Keyword Planner
How to Use Google Keyword Planner for Free Keyword Research

What is Google Keyword Planner?

Google Keyword Planner (GKP) is a free keyword research tool from Google Ads. It is the successor to the Google Keyword Tool and it is used to find relevant keywords for Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, and content marketing. 

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GKP helps marketers to understand how often certain phrases or terms are searched and what sort of competition there is for each keyword. It also provides information on the estimated cost per click and search volume of each keyword. 

This data can then be used to create effective strategies for SEO and PPC campaigns. For those who don’t have an active Google Ads campaign, there are several Google Keyword Planner alternatives available, such as Moz Keyword Explorer and SEMrush Keyword Magic Tool. These alternative tools offer similar features as GKP, but without the need for an active campaign.

How to Use Google Keyword Planner

Google Keyword Planner is a powerful tool provided by Google Ads that helps you discover relevant and effective keywords for your advertising campaigns, SEO, and content creation. With it, you can create effective search, display, and video ad campaigns, as well as optimizing your content for the best possible visibility in search results. With Google Keyword Planner, you can access easy-to-use tools to create a comprehensive keyword list or to discover new keyword ideas for your business.

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Step 1: Access the Tool

To access Google Keyword Planner, you need to have an active Google Ads account and sign in with the same email address you used to create your Ads account. Once logged in, click on “Tools” in the main menu and then select “Keyword Planner” from the list of options.

Step 2: Discover Keywords

Once you’re in the Keyword Planner, you can start discovering keywords. You can search for terms related to your products and services or even use a website URL to find out what keywords people are using to find it. To get the most accurate data, you should set up the filters and target your country, language, and device type.

Step 3: Create Ads Campaigns

Once you’ve discovered keywords that are relevant to your business, you can create ads campaigns. To do this, simply select the keywords that you want to use in your campaign and add them to your ad group. You can then set up your budget, target your audience, and create ads that are tailored to the keywords you’ve selected.

Step 4: Optimize Your Content

 You can use Google Keyword Planner to optimize your content for SEO. You can use the keyword research data to identify popular topics and create content that targets those keywords. Additionally, you can use the tool to discover long-tail keywords that will help drive more organic traffic to your website. 

By using these steps, you can easily access the ultimate guide to using Google Keyword Planner. With this tool, you can effectively create campaigns, discover new keywords for SEO and PPC campaigns, optimize your content for search results, and much more!

What are the benefits of using Google Keyword Planner?

  • Google Keyword Planner is a powerful tool for keyword research, giving you access to the data and insights you need to help you optimize your website for search engine optimization (SEO) and create successful advertising campaigns. It’s free to use and comes with a wealth of features to help you gain valuable insights about your target keywords. 

  • One of the most useful features of Google Keyword Planner is that it provides search volume estimates for the keywords you’re targeting, helping you to determine which are the most popular and which may be worth pursuing. This can give you a better idea of which keywords you should be targeting in order to maximize your visibility in search engine results pages (SERPs). Additionally, it can provide data on which keywords have the highest competition, allowing you to adjust your strategy accordingly. 

  • Another great benefit of using Google Keyword Planner is that it can help you discover related keywords and synonyms that you may not have previously considered. This could prove invaluable if you’re looking to expand your keyword list and get more eyes on your content. 

  • Google Keyword Planner also allows you to compare different search terms side-by-side, giving you an at-a-glance comparison of their popularity and competition. This is an especially useful feature if you’re looking to get an overall picture of how the various keywords in your list stack up against each other. 

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 Google Keyword Planner gives you insight into the performance of different ad groups, enabling you to make informed decisions when creating and running ads campaigns in Google Ads (formerly known as AdWords). With these data points, you can test different ad copy and determine which ad group performs better for a specific keyword or phrase. 

Overall, Google Keyword Planner is an incredibly useful tool for gaining valuable insights into how people are searching online. With its many features and functions, this powerful keyword research tool can help you create effective SEO campaigns and successful ads campaigns on Google Ads.

How to use Google Keyword Planner for YouTube keyword research

Google Keyword Planner is a great tool for researching YouTube keywords and understanding search volume for potential keywords you could use in your videos. This guide will walk you through the steps for using Google Keyword Planner to effectively research and choose keywords for your YouTube channel. 

  1. Log into Google Ads and go to the Keyword Planner tool.
  2. Enter some seed keywords related to your channel’s content. These can be broad terms related to your niche, or they can be more specific keywords related to individual videos. 
  3. Review the data that the Keyword Planner provides. You’ll be able to see the average monthly search volume, as well as related keywords and phrases that you can use to refine your search. 
  4. Choose the keywords that are most relevant to your channel and videos. Make sure to select keywords that have enough search volume to make it worth targeting, but not so much competition that it’s too difficult to get noticed. 
  5. Use the chosen keywords in the titles and descriptions of your YouTube videos. Make sure to include them naturally without stuffing them in where they don’t belong. 

Using Google Keyword Planner for YouTube keyword research is an easy and effective way to get more views on your videos. It’s a great tool for both beginner’s and experienced YouTube marketers, so give it a try today!

How to use Google Keyword Planner for free keyword research

 While it is mostly used by experienced marketers and advertisers, the tool is available to anyone with an active Google Ads account.

However, if you don’t have an active Google Ads campaign, you can still access Google Keyword Planner for free keyword research. All you need to do is create a new Google Ads account, which is free and relatively quick to set up. Once your account is created, you’ll be able to use Google Keyword Planner without having to launch an actual campaign.

To use Google Keyword Planner, log into your Google Ads account and click “Tools & Settings” at the top of the page. Select “Keyword Planner” from the list of options, and then click “Get Started.” You’ll be prompted to choose one of three options: “Search for new keywords using a phrase, website, or category”; “Multiply keyword lists to get new keywords”; or “Enter or upload keyword lists to see estimates.” 

For free keyword research, select “Search for new keywords using a phrase, website, or category.” Then enter the topic or niche you want to research into the provided field and to "Get Results," click. This will provide a list of associated keywords depending on the term you have selected. From here, you can review the list of suggested keywords and add them to your plan.

In addition to keyword research, Google Keyword Planner can also be used to assess the competition level of each keyword and determine the average monthly search volume for each. This can be helpful in understanding which keywords are best suited for your content strategy and SEO.


 Google Keyword Planner is a great tool for free keyword research and should be utilized by any marketer or advertiser looking to boost their website traffic or improve their SEO efforts. With a few clicks of the mouse, you can generate targeted keywords for your content, assess the competition level for each keyword, and determine the average monthly search volume for each keyword – all for free! 

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